Business & Leadership News
Expert commentary on business & leadership communication events and trends.
4 min audio How Gap's CEO Sold Vision and Numbers at Once
Gap's CEO recently made a strategic public move by tying the brand's cultural comeback narrative directly to specific business recovery targets. Rather than speaking in the vague language of "brand love" and "relevance," the CEO connected emotional positioning to measurable outcomes. This is a notable departure from the usual corporate soft-speak that plagues retail turnaround stories.
4 min audio Luxury Communication: Branding or Real Skill?
Claudia Barberis, a communication coach who has spoken at TEDx events, is building a practice focused on what she calls "luxury communication" for senior executives and business leaders. Her work sits at the intersection of personal presence, language precision, and high-stakes professional environments. She has positioned herself as a specialist for leaders who want their words to carry the same weight as their titles.
4 min audio The Modern CEO Must Become a Media Platform
The role of the modern CEO has shifted. Leaders are no longer just running companies. They are now expected to run something closer to a media operation, producing content, broadcasting opinions, and building audiences. The C-suite has become a stage, and executives who stay silent are not playing it safe. They are simply ceding ground to someone else.
4 min audio What Africa's Tech PR Pros Teach About Narrative Control
Global PR Day 2026 spotlighted five communications professionals who have been actively reshaping how Africa's technology sector tells its own story. These practitioners are not waiting for outside media to define the continent's innovation landscape. Instead, they are building narratives from the inside out, establishing Africa-based voices as the authoritative source on African tech.
Never Be Lost for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
Never Be Lost
for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
4 min audio What the GRA Gets Right About Persuasion
Ghana's tax authority is training its staff in behavioural science, betting that the way officials communicate with taxpayers matters as much as enforcement. The goal is a 360 billion cedi revenue target by 2028. Their position: compliance is not just a legal problem. It is a perception problem, and perception is shaped by communication.
4 min audio Why Communications Leaders Now Run the Company
Corporate communications leaders are no longer just message managers. A growing shift in business leadership has elevated these executives from spokespersons to strategic decision-makers, placing them at the center of company direction rather than on its edges. Organizations are finally recognizing that the person who controls the narrative has always held real power. They just weren't given the title to match it.
4 min audio Africa PR Shift: Why Visibility Metrics Are Dead
For decades, African businesses measured their PR success by one thing: how many times they appeared in the press. Seraph PR, operating out of Nigeria, is challenging that model. The firm has built its reputation around outcomes-focused communications, treating strategy as the product rather than media placement. This shift reflects a broader maturation happening across the continent's communications industry.
4 min audio Gap CEO Shows How to Lead With Vision and Win
Gap's CEO recently made a public case for the brand's comeback by linking cultural relevance to specific business targets. Rather than offering vague optimism about the brand's future, the CEO paired talk of cultural momentum with hard numbers and defined goals. It was a deliberate choice to anchor a narrative about identity and feeling to something measurable and real.
Never Be Lost for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
Never Be Lost
for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
4 min audio How PLDT and Dito Made Rivals Sound Like Partners
Three Philippine telecommunications companies, PLDT, Smart, and Dito, signed an agreement to share physical infrastructure including cell towers, in-building systems, and undersea cable capacity. No money changes hands. The deal lets each company use the others' existing assets instead of building duplicate facilities. Separately, Dito also announced a partnership with Singapore-based insurtech firm Stere Asia Pacific to bring digital insurance products to its 17 million subscribers.
4 min audio How to Pitch AI to a Skeptical Luxury Audience
Gianni Buonsante stood before more than 200 luxury hospitality professionals at The Dorchester and made the case that artificial intelligence belongs in high-end service, not as a threat to it. His central argument: AI is a tool that amplifies what great service already does well. The audience was senior, skeptical, and had every reason to push back.
3 min audio CEOs as Media Platforms: What Most Get Wrong
The role of CEO has fundamentally shifted. Running a company is no longer enough. Today's top executives are expected to build personal media presences, publish opinions, and speak directly to audiences the way broadcasters do. The corner office now comes with a microphone, a camera, and the pressure to fill both. Whether they signed up for it or not, modern CEOs are content creators.
4 min audio Why Every CEO Must Become a Media Platform Now
The role of the chief executive has quietly transformed. Running a company used to be enough. Now, analysts, employees, customers, and investors expect CEOs to show up as communicators in their own right: publishing opinions, building audiences, and shaping narrative directly. The executive who delegates all messaging to a PR team is no longer playing it safe. They are simply absent. ---
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