Crisis & Reputation News
Expert commentary on crisis & reputation communication events and trends.
4 min audio Brand Crisis Communication: The Lesson Most Brands Miss
Shopify published a 2026 guide on brand crisis management, walking businesses through the process of handling reputational emergencies. The piece covers how companies should respond when things go wrong publicly. It reflects a growing recognition in the business world that crisis communication is not an afterthought. It is a core competency that needs to be built before disaster strikes, not scrambled together during one.
3 min audio Vinicius Junior's Apology: What It Got Wrong
During a recent match, Real Madrid forward Vinicius Junior was sent off after pulling an opponent's hair, a moment of frustration that escalated into a red card and immediate controversy. Following the incident, Vinicius issued a public apology acknowledging his behavior. Notably absent from that apology: any mention of the player he actually wronged.
4 min audio Why One Bad Quarter Destroys a Year of Reputation Work
New research confirms what experienced operators already suspected: in certain industries, a single quarter of poor reputation management can wipe out the credibility gains from an entire year of doing things right. The damage is not symmetrical. It takes far longer to build trust than to destroy it, and in high-stakes sectors like finance, healthcare, and hospitality, the gap between building and burning is wider than most leaders want to admit.
4 min audio Celebrity Scandal Recovery: What Communication Gets Right
Celebrity culture runs on image, and when that image cracks, the pressure to respond quickly is enormous. Across the entertainment world, public figures caught in scandal face a recurring choice: go quiet and wait it out, or step forward and take control of the narrative. Some recover. Most don't. The difference almost never comes down to the size of the scandal. It comes down to how they communicate.
Never Be Lost for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
Never Be Lost
for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
3 min audio Why Reputation Repair Fails Without Real Change
A new industry has quietly emerged around reputation rehabilitation for some of America's most despised institutions and individuals. Firms specializing in this work argue they are simply providing a professional service. Critics see it differently, questioning whether polishing a toxic image is itself a moral act, regardless of the outcome.
4 min audio Reputation as Currency in the AI Era: Communicate Right
Artificial intelligence is reshaping how trust is built and destroyed in public life. As AI tools make it easier to produce content at scale, to mimic voices, and to fabricate credibility, human reputation has become harder to earn and faster to lose. The organizations and individuals who understood this shift early are pulling ahead. The ones still treating reputation as a PR problem are getting left behind.
4 min audio Celebrity Comebacks: What Actually Rebuilds Trust
Celebrity scandal and comeback have become a predictable cycle in American culture. A public figure falls from grace, disappears briefly, then resurfaces with a carefully staged return. PR teams orchestrate every step: the interview, the apology, the charity work, the social media relaunch. The question nobody asks loudly enough is whether any of this actually works, or whether audiences are simply being managed rather than genuinely persuaded.
4 min audio Social Media Crisis Plan: Say the Right Thing Fast
Sprout Social published a guide on building a crisis communication plan specifically for social media. The piece walks organizations through the steps needed before, during, and after a public incident unfolds online. The core argument is simple: you cannot build the plane while it is already in the air. Organizations that wait until a crisis hits to figure out their response strategy will always lose.
Never Be Lost for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
Never Be Lost
for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
4 min audio Why Brands Fail on Social Media (And How to Fix It)
Brands across industries have repeatedly stumbled on social media by mishandling public criticism, posting tone-deaf content during crises, and responding to backlash with either defensive aggression or radio silence. These failures share a common thread: the brand prioritized self-protection over honest communication. The result is predictable every time. Audiences notice, screenshots spread, and the story grows far beyond the original mistake.
4 min audio Why Denials Backfire in Political Disputes
EFF Member of Parliament Naledi Chirwa-Mpungose found herself in a public dispute with March and March leader Jacinta Ngobese-Zuma over statements connected to the defamation case involving Nhlamulo Sambo. Chirwa-Mpungose publicly denied that she ever accused Ngobese-Zuma of killing Sambo. The back-and-forth played out in the open, with both figures trading versions of events for public consumption.
4 min audio Why One Bad Quarter Destroys Years of Reputation
New research confirms what most executives learn the hard way: in certain industries, a single quarter of botched reputation management erases more value than an entire year of doing things right ever created. The asymmetry is brutal and predictable. Industries built on trust, including finance, healthcare, and food, are the most exposed. One wrong move and the goodwill you spent years building disappears faster than you can schedule a press conference.
4 min audio Morgan Stanley Email Leak: Crisis Communication Lessons
A Morgan Stanley banker accidentally sent a comprehensive list of over 100 live deals to clients who were never supposed to see it. The list included IPO candidates across Asian markets. The bank moved quickly to contain the damage, but the information was already out. In finance, leaked deal lists are not embarrassing footnotes. They are market-moving, relationship-ending, legally complicated disasters.
Celebrity Scandal Recovery: What Communication Gets Right
Brian Cox Medal: What Experts Can Learn From Him
Celebrity Comebacks: What Actually Rebuilds Trust
What Biotech Leaders Get Wrong About Communication
Why One Bad Quarter Destroys a Year of Reputation Work
Junior Dev's Win Became a Loss: A Communication Lesson
What Remote Managers Get Wrong About Communication
