Crisis & Reputation News
Expert commentary on crisis & reputation communication events and trends.
4 min audio Talent Crisis Communication: What Brands Get Wrong
When a brand spokesperson, influencer, or hired talent goes sideways, the company behind them faces a communication problem that can spiral fast. Ad Age recently examined how brands should approach the full arc of a talent crisis: from screening talent before signing to rebuilding trust after the damage is done. The piece reveals that most brands are still reactive, not prepared, and that gap is where reputations get destroyed.
4 min audio Brand Social Media Fails: What Went Wrong
Some of the most damaging PR disasters in recent memory did not come from product failures or market forces. They came from companies opening their mouths at the wrong moment, in the wrong way, with the wrong tone. Brands across industries have fumbled social media responses so badly that the original problem became a footnote. The real story became how they handled it.
4 min audio PR Crisis: 4 Decisions Content Managers Must Make Fast
When a PR crisis hits, content managers face a paralysis problem. Marketing Mag recently outlined four core decisions these professionals must make under pressure: what to say, when to say it, where to say it, and who should say it. The piece frames these as the critical fault lines where most crisis responses fall apart. Most organizations fumble at least two of them.
4 min audio BJP Leader's Viral Slip: What Her Words Really Cost Her
A video surfaced showing Punjab BJP leader Renu Kashyap apparently urging someone to delete votes, igniting immediate political backlash. Congress leader Raja Warring seized on the footage and called for the Election Commission to take formal action against Kashyap. The clip spread rapidly across social platforms, turning a local figure into a national controversy within hours.
Never Be Lost for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
Never Be Lost
for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
4 min audio Stax Apology Failed: What Every Leader Can Learn
Australian activewear brand Stax, once valued at around $30 million, has collapsed into liquidation, leaving employees, suppliers, and customers exposed. The founders issued a public apology describing the situation as the most difficult chapter of their lives. Receivers are now scrambling to find a buyer while the human fallout from unpaid orders and lost jobs continues to grow.
4 min audio Why Empathy Decides Your Crisis Response Outcome
A new study examined how the public's capacity for empathy shapes the outcome of corporate crises. Researchers tested different types of crises against different response strategies and found that empathy from the audience acts as a powerful filter. It changes what people hear, what they forgive, and what they remember. The finding is not subtle: the emotional state of your audience determines whether your crisis response lands or fails completely.
4 min audio Hull City Owner's Public Spat: A Communication Failure
Hull City owner Acun Ilicali and the head of Polish club Pogoń Szczecin have traded increasingly sharp public statements over a sporting director both clubs apparently want. What started as a personnel dispute has become a full-blown reputational skirmish, playing out in front of fans, press, and potential future partners. Neither side appears to have a plan for how this ends.
4 min audio Why Boards Now Require Communication Rehearsal
Corporate boards are now treating communication rehearsal as a formal risk management tool, not a soft-skills afterthought. Companies are building structured practice sessions into their preparation for earnings calls, crisis announcements, mergers, and regulatory hearings. The shift reflects a growing recognition that how leadership speaks during high-stakes moments can move markets, destroy reputations, or save companies just as surely as any financial decision.
Never Be Lost for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
Never Be Lost
for Words Again
Get word‑for‑word scripts for the conversations that shape your life, from job interviews and negotiations to difficult talks with family and partners, so you always know exactly what to say and how to say it.
4 min audio Why Boards Are Mandating Communication Rehearsal
Corporate boards are no longer treating communication as a soft skill left to the communications department. A growing number of governance bodies are now requiring executives to rehearse their messaging before major corporate events, from earnings calls to merger announcements to crisis responses. This shift positions communication preparation not as polish, but as a formal risk management discipline sitting alongside legal and financial controls.
4 min audio Why Brands Fail on Social Media (And How to Fix It)
Social media has handed brands a direct line to millions of people, and many of them are using it to accidentally destroy their own reputations. Across industries, companies have posted tone-deaf responses to crises, doubled down on bad takes, or gone silent at exactly the wrong moment. The pattern is consistent: brands treat social media like a megaphone when it actually functions as a two-way conversation.
4 min audio Celebrity Scandals: What Works in Reputation Comeback
Celebrities caught in public scandals face a brutal choice: respond or retreat. Some make stunning comebacks while others disappear permanently. The difference almost never comes down to the severity of the scandal itself. It comes down to how they communicate in the critical window immediately after the story breaks. What they say, how fast they say it, and whether they own it or dodge it determines everything.
4 min audio Mullin CNN Interview: A Masterclass in Audience Failure
Newly confirmed Homeland Security Secretary Markwayne Mullin sat down with CNN's Jake Tapper and suggested that hundreds of thousands of migrants holding Temporary Protected Status might have a legal path to remain in the United States. The comment lit a fire inside MAGA circles, who saw it as a betrayal of core immigration policy. Mullin replaced Kristi Noem in March and was immediately tested on the biggest issue his department owns.
AI Trust Rises While Media Grows Skeptical: Why It Matters
What Celebrity Scandals Teach You About Apologies
Africa's AI Voice: A Communication Strategy Breakdown
Can a Robot Teach You to Handle Angry People?
Why Public Health Experts Are Losing the Trust War
One Bad Quarter Can Erase a Year of Reputation Work
AI Is Breaking Workplace Communication. Here's the Fix.
