Communication News
Expert commentary on the communication events shaping business, politics, culture, and technology.
Why Employee Engagement Is a Communication Problem
SHRM recently published research on building a connected workforce, focusing on what actually drives employee engagement in modern organizations. The findings point to a persistent gap between what leaders think employees need and what employees actually report experiencing. Most organizations are investing in the wrong places, and the disconnection is measurable.
4 min audio Why Your Team Can't Hear Your Vision (And How to Fix It)
A sharp piece in the Business and Financial Times makes an uncomfortable argument: corporate strategy does not collapse in the boardroom. It collapses in the space between leadership and the people doing the actual work. The author challenges leaders to test this themselves. Stop five random employees in a hallway and ask them what the company is working toward. The answer, most leaders discover, is silence or something unrecognizable. ---
What AI Change Management Gets Wrong About Communication
McKinsey published a report on how companies need to rethink change management now that generative AI is reshaping the workplace. The core argument is that AI adoption is not just a technology problem. It is a people problem. Organizations that treat gen AI as a software rollout will fail. The ones that treat it as a fundamental shift in how work gets done will win.
Why Low Engagement Is a Communication Failure
Gallup's latest research confirms what most working people already sense: employee engagement has stalled at troubling lows. Workers are showing up physically but checking out mentally, and the numbers back it up. Gallup points the finger squarely at leadership, arguing that managers and executives are failing to connect with their teams in ways that matter.
Why Repeating a Complaint Never Fixes It at Work
A senior leader, originally brought on as maternity cover, found herself absorbing the slack from a persistently underperforming colleague over an extended period. Despite raising the issue repeatedly with management, nothing changed. The situation eventually landed on the CEO's desk, but by then the leader was already paying the price in stress, lost sleep, and mounting frustration.
CEO Communication and Stock Performance: What Leaders Must Know
Research into CEO communication patterns reveals a direct link between how executives speak publicly and how investors respond with their money. The tone, word choice, and confidence level a CEO projects during earnings calls, press events, and media appearances measurably moves stock prices. In short, what leaders say and how they say it has become a market variable as real as revenue figures.
Gap CEO Links Culture to Turnaround: Communication Lesson
Gap's CEO recently made a deliberate move to tie the brand's cultural identity back to specific, measurable business targets. Rather than speaking in vague terms about "relevance" or "heritage," the CEO framed Gap's cultural moment as a direct driver of financial recovery. It was a public statement with teeth, and that alone makes it worth examining.
When the Messenger Undermines the Message
Tamil Nadu's Governor RV Arlekar delivered his first address to the state assembly, laying out the TVK government's agenda under Chief Minister Vijay. The speech pledged to fight for fairer financial distribution from the central government, including taking the matter to the Supreme Court. The content closely mirrored the long-standing positions of Dravidian political parties on centre-state relations.
How to Rebuild Your Reputation After a Crisis
When a public figure or organization gets hit by a reputational crisis, the instinct is to wait for the storm to pass and then quietly resume normal operations. PR Daily recently examined why that approach almost always fails, and what the recovery phase actually demands from leaders and communicators. The piece focused on the specific communication moves that determine whether a reputation genuinely rebounds or simply goes quiet for a while.
4 min audio What Brands Get Wrong When Social Media Blows Up
Several major brands have faced public meltdowns on social media in recent years, and the pattern is always the same. A post goes wrong, a response is delayed, and the silence gets filled by everyone except the brand itself. Business.com compiled a breakdown of the most damaging social media failures and what companies could have done to stop the bleeding before it became a flood.
Remote Team Communication: What Managers Get Wrong
Remote work is no longer an experiment. Five years in, companies are still fumbling the basics of managing distributed teams. HR departments across industries are now doubling down on new strategies: clearer check-in structures, intentional communication protocols, and deliberate culture-building that doesn't rely on physical presence. The question isn't whether remote work works. It's whether managers know how to talk to people they can't see.
Crisis PR in 2025: Transparency That Actually Works
The PR industry has been examining what separates effective crisis communication from hollow damage control in 2025. The central argument gaining traction among practitioners is that organizations which rebuild trust fastest are those treating transparency as a genuine operating principle, not a scripted response. The conversation is shifting from "what do we say?" to "what are we actually doing?" and demanding that actions precede statements.
