Communication News
Expert commentary on the communication events shaping business, politics, culture, and technology.
The Modern CEO Must Communicate Like a Media Platform
Something fundamental has shifted in how chief executives are expected to show up publicly. The modern CEO is no longer evaluated only on earnings calls and shareholder letters. They are now expected to operate as a full media presence: publishing opinions, building audiences, and speaking directly to customers, employees, and the public on a continuous basis. The era of the invisible executive is over.
One Bad Quarter Can Erase a Year of Reputation Work
New research confirms what experienced crisis managers already know: in certain industries, a single quarter of poor reputation management wipes out the goodwill built over an entire year of doing things right. The industries most exposed include finance, healthcare, and consumer goods, where trust is the actual product. One bad stretch of silence, spin, or tone-deaf messaging can cost more than twelve months of careful, consistent communication.
Harvard's Remote Team Tips: What They Got Wrong
Harvard Business School Online recently published a list of twelve tips aimed at helping managers lead distributed teams more effectively. The piece targets professionals navigating the ongoing shift toward remote and hybrid work. It represents the kind of authoritative institutional advice that gets forwarded around corporate Slack channels and filed away under "good intentions" without much follow-through.
Brand Crisis Communication: What Works vs. What Fails
Shopify published a 2026 guide on brand crisis management, outlining how companies can navigate public relations disasters. The guide addresses the reality that brands face unexpected crises regularly, from product failures to public scandals, and that how they respond often matters more than the crisis itself. The difference between survival and collapse frequently comes down to communication strategy.
Why Your Comms Leader Should Be in the Boardroom
Corporate communications leaders are no longer the people who polish press releases and manage bad headlines. A visible shift is underway in business leadership: the communications function has moved from the edges of the org chart to the center of strategic decision-making. Companies are recognizing that how they say something is inseparable from what they decide to do.
Brand Crisis Communication: The Lesson Most Companies Miss
Shopify published a guide on brand crisis management, outlining how companies should respond when their reputation takes a hit. The piece addresses the mechanics of crisis communication: what to say, when to say it, and how to recover trust after a public failure. It positions 2026 as a year where brands need a sharper, more deliberate playbook than ever before.
How PR Crises Build Stronger Brands When Handled Right
A PR crisis, handled well, can leave a brand in better shape than it started. This is not a feel-good theory. It happens in the real world when companies respond to public pressure with speed, honesty, and clear ownership of the problem. The brands that come out stronger are not the ones with the best lawyers. They are the ones with the best communicators.
AI Disclosure in Communication: What You Should Do
A new psychology study found that people broadly support transparency when AI tools help craft communication, but there is a catch. Most of us wildly overestimate how often other people lean on AI compared to ourselves. We think we are the exception. Everyone else, we assume, is outsourcing their words to a chatbot.
Crisis Communication: How Brands Survive Online Backlash
A brand facing an online crisis has roughly one window to shape the narrative before the internet does it for them. Martech.org examined how companies manage reputation damage in digital spaces, where speed and tone determine whether a crisis becomes a footnote or a funeral. The core finding: most brands fail not because of the crisis itself, but because of how they talk about it.
Toxic High Performers: A Leadership Communication Failure
A business commentary published in Nyasa Times argues that organizations are sabotaging themselves by protecting high-performing employees who poison their teams. The piece calls on CEOs to treat trust as a measurable performance metric and to stop excusing destructive behavior because someone hits their numbers. The argument is simple: results do not cancel out damage.
Is AI Weakening Your Leadership Communication?
Artificial intelligence tools are increasingly handling tasks that once required human communication skills: drafting emails, summarizing meetings, generating talking points. Leaders across industries are leaning on these tools to sound clearer and more polished. The question now on the table is whether outsourcing the words also means outsourcing the thinking behind them.
Why Companies Fail at Crisis Communication in 2025
PRovoke Media catalogued 17 significant business crises from 2025, each one exposing a different vulnerability in how modern companies operate and communicate under pressure. The list spans industries and crisis types, from product failures to leadership scandals to social media implosions. Taken together, these cases form a portrait of a business environment where reputational damage arrives faster and sticks harder than it did even five years ago.
