What Happened
A Morgan Stanley banker accidentally sent a comprehensive list of over 100 live deals to clients who were never supposed to see it. The list included IPO candidates across Asian markets. The bank moved quickly to contain the damage, but the information was already out. In finance, leaked deal lists are not embarrassing footnotes. They are market-moving, relationship-ending, legally complicated disasters.
This is exactly the kind of scenario I break down in Say It Right Every Time. The chapter on crisis messaging gives you a framework for sequencing your response when the damage is already done: who gets the first call, what the opening sentence must include, and why apologizing in plain language beats a polished statement every single time. The hierarchy of who hears from you, and when, is not instinct. It is a skill you build before the crisis, not during it.
Key Takeaway
Before you send any sensitive information, build one physical checkpoint into your process: read the "To" field out loud before you hit send. Not a glance. Out loud. This one habit, done every time without exception, catches the mistake that no software filter will.
